Closing The Loop: The Top 4 Tips For Ensuring That Campaigns Get Hitched To Opportunities

Closing The Loop: The Top 4 Tips For Ensuring That Campaigns Get Hitched To Opportunities

The clever term "Campaigns to Cash" is thrown around to describe the closed loop tracking of marketing efforts from execution through a closed sale.  It's catchy, and it sums up in a nutshell the reason for tracking Campaigns in Salesforce, but it is only a reality if there is a connection between campaigns and opportunities - or in other words, a connection between marketing and sales.