Here are some quick tips on getting the most out of the Campaign Calendar app trial. If you are a marketing user in Salesforce.com and haven't yet installed the trial, it installs easily in minutes without any data migration or complex configuration. To get you started, here are the QuickStart Installation Instructions as well as the link to Campaign Calendar's AppExchange listing.
The clever term "Campaigns to Cash" is thrown around to describe the closed loop tracking of marketing efforts from execution through a closed sale. It's catchy, and it sums up in a nutshell the reason for tracking Campaigns in Salesforce, but it is only a reality if there is a connection between campaigns and opportunities - or in other words, a connection between marketing and sales.
The Campaigns tab in Salesforce.com often takes a backseat to Sales functionality. This is unfortunate because closed-loop ROI tracking is integral to how Campaigns interact with your sales process. Depending on the sophistication of your marketing processes, a Campaigns implementation can be a relatively daunting undertaking.